Eskimi Launches 'Disable Made For Advertising' Feature
The advertising industry's love affair with "cheap reach" was supposed to come to an end as curation became the industry buzzword. This narrative was disrupted when the Made for Advertising (MFA) issue sparked an industry-wide conversation and transformed programmatic advertising from the ground up.
Traditional vs. digital: The shifting landscape
Why cookieless advertising matters for businesses
Eskimi Launches 'Disable Made For Advertising' Feature
The advertising industry's love affair with "cheap reach" was supposed to come to an end as curation became the industry buzzword. This narrative was disrupted when the Made for Advertising (MFA) issue sparked an industry-wide conversation and transformed programmatic advertising from the ground up.
Media Buying: Optimizing Your Ad Spend in 2024
According to a report from market research firm Fact.mr, as of 2022, the worldwide market for media purchasing services is valued at $69 billion. It is projected to grow at a compound annual growth rate (CAGR) of 6.2%, aiming to reach an estimated $125.9 billion by 2032.
Numbers are sending a clear message—attention is the hottest currency, and there's an art to capturing it. Media buying is a subtle mix of strategy, data, creativity, and gut instinct cultivated over decades. Media buying has evolved from print ads in newspapers to today’s sophisticated programmatic ad platforms, and brands must keep pace.