Eskimi Launches 'Disable Made For Advertising' Feature

The advertising industry's love affair with "cheap reach" was supposed to come to an end as curation became the industry buzzword. This narrative was disrupted when the Made for Advertising (MFA) issue sparked an industry-wide conversation and transformed programmatic advertising from the ground up.

13 Advertising Books Every Modern Marketer Should Read

Are books still relevant in marketing? The short answer is yes. The long answer is still yes. Advertising is an industry that never stops developing and never stops growing. Reading books keeps you in a constant state of learning, meaning the two go perfectly together. It’s not a matter of whether marketers need to read books but what books they should read.

Media Buying: Optimizing Your Ad Spend in 2024

According to a report from market research firm Fact.mr, as of 2022, the worldwide market for media purchasing services is valued at $69 billion. It is projected to grow at a compound annual growth rate (CAGR) of 6.2%, aiming to reach an estimated $125.9 billion by 2032.

Numbers are sending a clear message—attention is the hottest currency, and there's an art to capturing it. Media buying is a subtle mix of strategy, data, creativity, and gut instinct cultivated over decades. Media buying has evolved from print ads in newspapers to today’s sophisticated programmatic ad platforms, and brands must keep pace.

Healthcare Marketing: Mastering Programmatic Advertising

The healthcare industry is undergoing a digital transformation that affects every facet of patient care, data management, and marketing. Gone are the days when traditional channels like print, radio, and word-of-mouth reigned supreme.